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A&E Network And Dell Launch New Lifestyle Series WE MEAN BUSINESS Set To Premiere September 6th, 2008 - Dell Sponsors Show With Multi-Million Dollar Commitment

Aug 12, 2008 - 9:45:09 AM

WEMEANBUSINESS.jpg
A&E Network and Dell are helping make dreams become reality for small-business owners in the new half-hour lifestyle series WE MEAN BUSINESS. Debuting this fall during the network's weekend lifestyle block, WE MEAN BUSINESS grapples with the impending doom of businesses in jeopardy by showing owners how to reduce expenses, increase profits, redesign their space, implement new technologies and more.

It's the American Dream: starting a successful business, being your own boss and, of course, making lots of money. But for many small-business owners, that dream has turned into a nightmare, with the potential of their doors closing for good.

In WE MEAN BUSINESS, a trio of hard charging experts lend their business savvy to a struggling entrepreneur in dire need of a quick turn-around. Business Guru Bill Rancic, Tech Wiz Katie Linendoll, and Master Designer du jour Peter Gurski battle tears, tantrums and meltdowns as they strive to turn a labor of love into a profitable enterprise.

Growing from a small business started in 1984 from Michael Dell's University of Texas dorm room to the supplier of PCs to millions of small and medium businesses, Dell is the exclusive technology sponsor of WE MEAN BUSINESS. Dell technology - ranging from laptops to servers to point-of-sale retail solutions - will be featured in each episode as part of Katie's efforts to develop and implement IT strategies that help the companies grow and better serve their customers.

In support of the show's launch, both A&E and Dell will offer WE MEAN BUSINESS content online. Viewers can go to www.aetv.com and www.dellmeansbusiness.com to access episode descriptions and highlights, meet the WE MEAN BUSINESS team, and peruse a behind the scenes photo gallery. They'll also find follow-ups on each of the WE MEAN BUSINESS owners to see how they're faring after their make-over, learn more about the featured technology solutions, and be able to join the conversation via forums, blogs and Dell's Small Business 360 website.

Bill Rancic, the original "Apprentice" is a true American entrepreneur. At the age of 23, he founded the internet-based company, Cigars Around the World, in a 400 sq. ft. studio apartment. Today, Bill sits on the board of directors of a thriving multi-million dollar national operation. Bill motivates and inspires entrepreneurs, sales teams, business professionals and students around the world. He's also a New York Times best selling-author of two books on business and appears regularly as a financial expert on numerous television shows.

Katie Linendoll can presently be seen on HSN Network doling out her special brand of tech wisdom as the guest gadget host and expert. While earning her BS in IT New Media from the Rochester Institute of Technology, she launched an on-air career hosting and reporting for SportsZone, a magazine-style show airing on ESPN2. She went on to work behind the scenes at ESPN, where she won an Emmy Award as an Associate Producer for SportsCenter.

Peter Gurski has been seen designing for the masses on HGTV's "Designing for the Sexes and "Designer's Challenge." He also appeared as Co-host and designer on the Discovery Network show "Surprise by Design." When not busy in front of the camera Peter can be found designing the digs of celeb clientele like Eric McCormack, Jack Black, and Laura Kightlinger.

Robert Sharenow and Andy Berg are the executive producers for A&E Network. WE MEAN BUSINESS is produced for A&E Network by GRB Entertainment. Gary Benz, Michael Branton and Tammy Wood are executive producers. Keren Markuze is supervising producer.

Photo Credit: Richard Knapp


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