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Break.Com And G4's "WEB SOUP" Partner To Deliver An Outrageous New Themed Segment To TV And Web Audiences

Jul 15, 2009 - 3:00:12 PM



"Break.com This Week In Fail" Presents the Bravest Stunt-Attempts And Biggest "Fails" from User Submitted Videos

Break.com, the leading video entertainment website for guys, is partnering with G4's "Web Soup," the hailed new series that brings the best internet videos to televisions across America, to present an all-new segment titled, "Break.com This Week in Fail." The new themed segment, which is featured on "Web Soup," as well as Break.com, zeroes in on the most outrageous stunt attempts and jaw-dropping "fails," selected from Break.com's expansive library of user submitted videos.  New episodes of "Web Soup" air Sunday nights at 9pm ET/PT on G4.

As part of the partnership, Break.com and G4's "Web Soup" have also created a co-branded channel on Break.com, which features exclusive "Fail" videos showcasing humorous mishaps and stunts gone wrong.  "Fail" videos are wildly popular among young guys on Break.com.

"The "Break.com This Week in Fail" segment on Web Soup is a wonderful opportunity for us to again work with G4, a TV network that shares our passion for creating content guys love," said Keith Richman, CEO of Break Media.  "Fail videos are extremely popular on Break so we know this segment will be popular with Web Soup fans as well."

"We are constantly looking for new ways to bring our web-obsessed audience the most original content out there," said Neal Tiles, President, G4. "Web Soup" has proven to be a viewer favorite, and we are excited to tap into Break.com's massive library of user generated content to seek out the most shocking, hilarious - and sometimes disastrous - viral videos possible."

From the producers of E!'s hit series "The Soup," "Web Soup" scours the internet for the wildest and most buzzed about online videos to deliver the very best of the web to G4's young male TV audience.  The half-hour series is hosted by comedian and resident web expert Chris Hardwick who gives viewers their viral video fix in a fast-paced, no-holds-barred format.

All new episodes of Web Soup air Sunday nights at 9PM ET/PT, only on G4.

For more information, please visit http://g4tv.com/websoup

About Break.com and Break Media:

Break.com is the leading online video and entertainment destination for young men.  It consists of professional, semi-professional and user-generated content that reflects an attitude, point of view and a sensibility that is unique and true to the guys that inhabit the site.  

Break Media is the Internet's premier entertainment community for men. Break Media consists of wholly owned branded properties such as Break.com, MadeMan, Cage Potato, Chickipedia, Holy Taco, Wall Street Fighter, Screen Junkies and All Left Turns as well as a publisher network, the Break Media Network, that counts over 100 member sites. Between these two channels, Break Media reaches over 60 million men worldwide on a monthly basis. Founded in 1998, Break Media offers advertisers unique opportunities to market directly to a young, male demographic through innovative ad formats that introduce relevant brands to the audience on a targeted, integrated basis. For more information, please visit http://breakmedia.break.com/.


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