CBS Posts Largest Live Plus 7-Day Lift In Viewers And Adults 18-49 During Premiere Week

Network Gains an Additional +2.1 Million Viewers and +0.7 Rating Points in Adults 18-49, More Than Any Other Network

CBS Has 6 of the Top 10 in Viewers Based on Live Plus 7-Day Lift, More Than All Networks Combined and Four of the Top 10 in Adults 18-49, More Than Any Other Network

"Two and Half Men" Gains +4.09 Million Viewers From its Record-Setting Season Premiere Ratings and +1.8 Rating Points in Adults 18-49
 
CBS posted the largest premiere week lift in viewers, adults 18-49 and adults 25-54, according to Nielsen live plus 7-day lift versus live same day ratings for the week of Sept. 19-Sept. 25.

CBS gained an average of +2.10 million viewers over its live plus same day delivery (+17%), +0.7 ratings points in adults 18-49 (+23%) and +0.9 rating points in adults 25-54 (+22%).  

Among viewers, CBS had six of the top 10 programs ranked by live plus 7-day playback, more than all other networks combined.  Among adults 18-49, CBS had four of the top 10 posting the largest lift, more than any other network.

TWO AND A HALF MEN gained an additional +4.09 million viewers from its record setting 28.74 million premiere and +1.8 ratings points in adults 18-49 bringing its premiere adult 18-49 rating to 12.5.  NCIS maintained its adult 18-49 victory over "Glee" with live plus 7-data (5.5 vs. 5.3).

Also among the top gainers in viewers were HAWAII FIVE-0 (+3.60m), CSI (+3.50m), THE MENTALIST (+3.43m), NCIS (+3.34m) and CRIMINAL MINDS (+3.05m).

Also among the top 10 in adults 18-49 were premiere week's two episodes of THE BIG BANG THEORY both increasing +1.4 and CSI by +1.3.
 
DVR 7-Day Playback Lift to CBS Television Network
  
Live Plus Same Day Premiere Week Avg. 12.12m  3.1  4.1
Live Plus 7-Day Premiere Week Avg .  14.22m  3.8  5.0
+2.10m  +0.7  +0.9
+17%   +23%  +22%

Top 10 Programs DVR 7-Day Playback Lift Among Viewers
 
L+SD    L+7      Lift
 
1. Modern Family 14.52  19.23  +4.71m
2. Modern Family 14.54  19.17  +4.63m
3. TWO AND A HALF MEN 28.74  32.83  +4.09m
4. HAWAII FIVE-0 12.19  15.79  +3.60m
5. Grey's Anatomy 10.38  13.92  +3.54m
6. CSI 12.74  16.24  +3.50m
7. THE MENTALIST 13.56  16.99  +3.43m
8. NCIS 19.96  23.30  +3.34m
9. CRIMINAL MINDS 14.14  17.19  +3.05m
10. Glee 9.21  12.21  +3.00m  

Top 10 Programs DVR 7-Day Playback Lift Among Adults 18-49
 
L+SD    L+7       Lift
 
1. Modern Family 6.2       8.6      +2.4
2. Modern Family 6.0       8.3      +2.3  
3. TWO AND A HALF MEN 10.7     12.5     +1.8
4. Grey's Anatomy 4.1       5.8      +1.7
5. New Girl 4.8       6.3      +1.5
6. THE BIG BANG THEORY 5.1      6.5      +1.4
6. THE BIG BANG THEORY 4.9      6.3      +1.4
6. Office 4.0      5.4      +1.4
9. CSI 3.2      4.5      +1.3
9. Glee 4.0       5.3      +1.3