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Comedy Central Ends 2011 As The #1 Entertainment Network In Cable Among Men 18-34 And Men 18-24 And The #1 Online Humor Destination Overall

Dec 22, 2011 - 11:29:09 AM

"Tosh.0," "South Park" And "Workaholics" Rank As Top Three Comedies In Cable Among Young Men

"Workaholics" Is The #1 New Comedy In All Of Television Among Men 18-24
And The #1 New Comedy In Cable Among Adults 18-49 And Men 18-34

"South Park" Is The #1 Comedy In All Of Television Among Men 18-24

"Tosh.0" Is The #1 Comedy In Cable Among Adults 18-34 And Men 18-34

"The Daily Show With Jon Stewart" Makes Late Night History Finishing 2011 As
The #1 Late Night Talk Show Among Adults 18-49 In All Of Television

Network Has Its Highest-Rated Year Ever With Men 25-34 And
Second Highest-Rated Year With Adults 18-49, Adults 18-34, Adults 18-24,
Men 18-49, Men 18-34 And Men 18-24

COMEDY CENTRAL solidified its standing as the preeminent multiplatform comedy brand in 2011, with stand-out performances in Primetime, in Late Night and online, especially among Millennials and young men. Led by "Tosh.0," "South Park" and "Workaholics" in Primetime and "The Daily Show with Jon Stewart" and "The Colbert Report" in Late Night, COMEDY CENTRAL ranked as the #1 entertainment (non-sports) network in cable in Prime among men 18-34 and men 18-24 and topped all late night talk shows in all of television among adults 18-34, adults 18-24, men 18-34 and men 18-24.

In addition, for the calendar year 2011, "The Daily Show" topped all late night talk shows in all of television among adults 18-49, a historic first for a non-broadcast network series. (Source: Nielsen Media Research, most current data, original episodes only, 12/27/10-12/18/11)

For the calendar year, COMEDY CENTRAL posted a 0.58 adults 18-49 rating in Prime, up +5% vs. 2010, and just over 1.0 million total viewers (up +2%) and recorded the highest-rated year in its history among men 25-34 and the second-highest rated year in its history among many key demographics including adults 18-49, adults 18-34, adults 18-24, men 18-49, men 18-34 and men 18-24 (highest-rated in these demos was 2008).

The solid year was spurred by the continued rise of "Tosh.0," which averaged 4.3 million total viewers across its third season (up +63%) and was the #1 comedy series in cable among adults 18-34 - the purest of multiplatform hits, the "Tosh.0" blog grew to a weekly average of nearly 2 million unique visitors by season's end; the year-long "Year of the Fan" celebration of the historic 15th season of the Emmy and Peabody Award-winning "South Park," which averaged 3.6 million total viewers and was the #1 comedy series in all of television among men 18-24 (+29%); and the launch of COMEDY CENTRAL's newest hit, "Workaholics," which averaged 2.0 million total viewers across two seasons in 2011 and was the #1 new comedy of the year in all of television among men 18-24 and the #1 new comedy in cable among adults 18-49 and men 18-34.

In addition, 2011 was spurred on by strong performances by the "COMEDY CENTRAL Roast of Charlie Sheen" (7.6 million total viewers, the most-watched telecast in the channel's history), the "COMEDY CENTRAL Roast of Donald Trump" (4.0 million total viewers), stand-up specials from Jeff Dunham (6.5 million total viewers) and Daniel Tosh (3.6 million total viewers) and the most recent season of "Futurama," which averaged 2.3 million total viewers.

In Late Night, history was made as the Emmy and Peabody Award-winning "The Daily Show with Jon Stewart" finished as the #1 late night talk show among adults 18-49 across the full calendar year, the first time any talk show other than "The Tonight Show" has finished as the leader in this key demographic. Together with the Emmy and Peabody Award-winning "The Colbert Report," COMEDY CENTRAL's late night talk show combination were the Top 2 most-watched and highest-rated late night talk shows in all of television with adults 18-34, adults 18-24, men 18-34 and men 18-24.

With an average monthly audience of almost 10 million Unique Visitors, 2011 is pacing to be the best year ever for COMEDY CENTRAL Digital, which will finish the year ranked #1 in the Humor category, topping Adult Swim, Break.com, Cracked, CollegeHumor and FunnyorDie. Versus 2010, the average monthly audience is up +11%. The tremendous success of COMEDY CENTRAL Digital has been fueled by record-breaking performances by the "Tosh.0" blog, TheDailyShow.com and ColbertNation.com.(Source: comScore Media Metrix through November 2011)



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