DISNEY PIXAR’S “TOY STORY” And “THE INCREDIBLES” Bring Telemundo Double-Digit Growth In Primetime On Sunday

First Time Disney Pixar Movies Are Available on a Spanish-Language Television Network in the U.S.

On the heels of the announcement that Telemundo licensed the rights to broadcast multiple animated features from Disney Pixar, the network announced that the premiere of the Spanish-subtitled “Toy Story” and “The Incredibles” delivered an impressive double-digit time period growth compared to the year-to-date performance, averaging over 1.2 million total viewers (persons 2+) when they aired on Sunday, October 2, according to Nielsen. The broadcast of these animated features marks the first time Disney Pixar films are available on a Spanish-language television network in the U.S.

“Toy Story” delivered +58% growth among total viewers (persons 2+) (1,271,000 vs. 806,000 Sun 6:30-8:30pm), while “The Incredibles” reported +20% growth among total viewers (persons 2+) for its time period (1,215,000 vs. 1,012,000 Sun 8:30-11pm).

The films also delivered triple-digit increases among persons 2-11. “Toy Story” delivered a +200% year-to-date increase in the demographic (435,000 vs. 145,000 Sun 6:30-8:30pm), while “The Incredibles” reported a +189% increase (445,000 vs. 154,000 Sun 8:30-11pm). “Toy Story” and “The Incredibles” rank as the top two programs on Spanish-language broadcast TV on Sunday night among persons 2-11, and Sunday's Disney Pixar titles rank as the top two primetime movies on Spanish-language broadcast TV in 2011-to-date in the demographic.