Disney Channel Takes Viewers Behind The Magic Of "WIZARDS OF WAVERLY PLACE THE MOVIE" DURING "WHAT'S WHAT?" Telecast Of The Hit Movie October 24 On Disney Channel
Disney Channel will present a "What's What?" edition of the hit Disney Channel Original Movie "Wizards of Waverly Place The Movie," starring Selena Gomez, David Henrie, Jake T. Austin, Jennifer Stone, Maria Canals-Barrera and David DeLuise on Saturday, October 24 (8:00 p.m., ET/PT). During the movie, five exclusive behind-the-scenes interstitials of Walt Disney Pictures' upcoming movie, "The Princess and the Frog," will be presented.
The "What's What?" edition of the movie will reveal behind-the-scenes magic, fun facts and trivia about "Wizards of Waverly Place The Movie," embedded in informational bubbles that can be seen on screen during the telecast. They include fun anecdotes from the stars, details on how the over 350 special effects were done, inside scoop about what the stars did in their free time and background information on Puerto Rico, where the movie was shot. Viewers can compare several finished scenes on a split screen against the original footage that was shot before the special effects were added.
The evening's presentation features an exclusive sneak peek of footage from Walt Disney Pictures' musical "The Princess and the Frog," an animated comedy adventure that provides a modern twist on the classic tale, featuring a beautiful girl named Tiana (Anika Noni Rose), a frog prince who desperately wants to be human again, and a fateful kiss that leads them both on a hilarious adventure through the mystical bayous of Louisiana.
"Wizards of Waverly Place The Movie" is 2009's #1 scripted telecast in Total Viewers (13.5 million), and ranks #2 among all scripted cable telecasts on record. Also impressive, since its premiere, the movie has reached 34.2 million unique Total Viewers, 10.8 million K6-11 and 10.2 million Tweens 9-14. (Source: U.S. ratings, Live + 7. Reach: NPower, 6 minute qualifier).
The movie was written by Dan Berendsen (Walt Disney Studios' "Hannah Montana The Movie;" Disney Channel's "The Cheetah Girls One World") and produced by Kevin Lafferty ("Camp Rock"). "Wizards of Waverly Place The Movie" was directed by Lev L. Spiro (Disney Channel's "Minutemen") and executive-produced by Peter Murrieta (Disney Channel's "Wizards of Waverly Place"). It is based on the Emmy Award-winning series "Wizards of Waverly Place" created by Todd J. Greenwald. The movie carries a TV-G parental guideline.

