Fox Reality Channel Unveils Innovative "Pixilation" Graphic Package for Branding Of Original Productions

Did I See What I Thought I Saw?

New Campaign Reinforcing Network's Boundary-Breaking Image Debuts January 17
 
Fox Reality Channel is taking its "look at us" attitude to new boundary-breaking heights by tweaking a classic technique and launching an innovative new "pixilation" graphic package for its original programming.  
 
Video pixilation implies there is something too racy to see. Fox Reality Channel has taken that suggestiveness to another level with a campaign that reveals and conceals images, allowing for footage to break through traditional walls of pixilation, interact, and surprise viewers in unexpected ways.
 
"Challenging a graphic practice originally designed to censor creates a unique tone and voice for our original brand and ultimately our network" said Lorey Zlotnick, Senior Vice President Marketing and On-Air Promotion. "We've taken traditional pixilation and turned it sideways-instead of saying 'don't look,' we're calling on viewers to look even more closely."
 
 "We weren't looking for a passive graphic package to merely look good on top of footage," Ms. Zlotnick added.  "It had to be strategic and work harder within our competitive landscape.  Our campaign needed to strike multiple objectives and literally interact with our original programming, create an environment for our originals nobody else could own and clearly reinforce the overall network brand and voice."
 
Executed by New York agency, PMcD, "Pixilation" creates a unique branding umbrella housing a slate of original programming ranging from the family-friendly "American Idol Extra" to the risque franchise series "My Bare Lady."
 
Fox Reality Channel will debut it's new look for their original programming across multiple platforms with the rollout of the controversial "Solitary v3.0" premiering on January 17 at 9p/8c.