Lifetime Television's 'PROJECT RUNWAY' Becomes Highest Rated Premiere Ever for the Series and in the Network's History
PROJECT RUNWAY: ALL-STAR CHALLENGE Two-Hour Special Generates 2.2 Rating in W18-49 and 2.3 Household Rating; All-New Companion Series MODELS OF THE RUNWAY Secures 1.4 Rating Among W18-49 and 1.6 Household Rating Lifetime Digital Sets Records in Unique Visitors and Visits; Records More Than 4.6 Million Page Views
The eagerly anticipated premiere of Lifetime Television's Emmy -nominated and Peabody Award-winning hit series Project Runway generated a 3.2 rating among Women 18-49 (a 28% increase over the series' season five premiere) and a 3.3 rating in Households (up 32% from the season five premiere) on Thursday, August 20, at 10PM ET/PT, according to Nielsen Research. The Show beat all cable competition in key demos and made the program's return to television the highest-rated premiere for the series ever and in the Network's 25-year history, including Women 18-34 (3.8) and Adults 18-34 (2.5). The Program averaged more than 4.2 million Total Viewers and was the highest rated competition reality series premiere on cable this year.

