Lifetime Television's 'PROJECT RUNWAY' Becomes Highest Rated Premiere Ever for the Series and in the Network's History

Hit Unscripted Program Beats Cable Competition Among All Key Demos, with 3.2 Rating in W18-49, 3.8 Rating in W18-34 and 3.3 Household Rating with August 20 Return

PROJECT RUNWAY: ALL-STAR CHALLENGE Two-Hour Special Generates 2.2 Rating in W18-49 and 2.3 Household Rating; All-New Companion Series MODELS OF THE RUNWAY Secures 1.4 Rating Among W18-49 and 1.6 Household Rating Lifetime Digital Sets Records in Unique Visitors and Visits; Records More Than 4.6 Million Page Views

The eagerly anticipated premiere of Lifetime Television's Emmy -nominated and Peabody Award-winning hit series Project Runway generated a 3.2 rating among Women 18-49 (a 28% increase over the series' season five premiere) and a 3.3 rating in Households (up 32% from the season five premiere) on Thursday, August 20, at 10PM ET/PT, according to Nielsen Research. The Show beat all cable competition in key demos and made the program's return to television the highest-rated premiere for the series ever and in the Network's 25-year history, including Women 18-34 (3.8) and Adults 18-34 (2.5). The Program averaged more than 4.2 million Total Viewers and was the highest rated competition reality series premiere on cable this year.