VH1 Announces That I WANT TO WORK FOR DIDDY Will Premiere Monday, August 4 at 9:00 PM ET/PT

Diddy. He only needs one name, but he needs a virtual army of help to keep his legendary empire of music, acting, fashion, sports, fragrance and television running. The ultimate secret weapon in that army? Diddy's personal assistant. VH1's new competitive reality series "I Want To Work For Diddy" tracks 13 hungry applicants as they compete to land the job of a lifetime. This isn't some boring job interview. They'll be challenged emotionally, physically and mentally to earn the privilege of doing Diddy's bidding, and just one lucky person will get the chance to call him "My Boss."

After a nationwide search, VH1 found 13 determined young men and women with the raw potential to assist and exist with of one of the world's most high profile CEOs. Each one-hour episode showcases a range of challenges, many based on the real life experiences of Diddy's previous assistants. In addition to completing these tasks, the applicants must also do their best to impress an intimidating panel of judges: self-made business prodigy and Executive Vice President of Warner Music Group Kevin Liles, Sean John Marketing Director and former assistant Capricorn Clark and Diddy's ultimate henchman, Island Def Jam Chief of staff, Phil Robinson. Throughout the series Diddy will share his business acumen with viewers by setting up a series of challenges that run the gamut from "The Art of Multitasking" to "No Bitchassness Allowed.