Monday night's ESPN Monday Night Football telecast - a 23-20 Kansas City Chiefs overtime victory over the San Diego Chargers - helped ESPN win the night among all networks - broadcast or cable - in all key male and adult 18-34 and 18-49 demos. The telecast averaged:
* 9.1 household coverage rating (7.9 U.S. rating)
* 9,061,000 households
* 12,032,000 viewers
Notes:
* As it has each week this season, ESPN won the night among all networks in men 18-34 and 18-49, and also won among men 25-54 and in the adult 18-34 and 18-49 demos
* MNF led all programs Monday night in the delivery of all key male demos and adults 18-34; finished second in adults 18-49 and 25-54
* The MNF telecast ranks as the ninth-largest audience on cable television in calendar year 2011 in households
Local market ratings:
* San Diego: 15.8 rating on ESPN and a 18.3 rating on KFMB-CBS, for a combined 34.1 rating.
* Kansas City: 14.3 rating on ESPN and a 29.8 rating on KMBC-ABC, for a combined 44.1 rating.
MNF season averages (thru 8 weeks/9 games):
* 9.5 household coverage rating (8.2 U.S. rating)
* 9,361,000 households
* 12,771,000 viewers
Monday Night Football Helps ESPN Win the Night in Key Male and Adult Demos
Nov 2, 2011 - 9:55:12 AM
