"THE PRICE IS RIGHT" Celebrates Its 40th Season With The Show's First-Ever Celebrity Week, Where The Stars "Come On Down" And Play For Their Favorite Charities

Premieres Monday, Jan. 2 on the CBS Television Network

THE PRICE IS RIGHT, television's longest-running game show, hosted by Drew Carey, says "Come on Down" to rapper Snoop Dogg, actress Jenny McCarthy, actor Neil Patrick Harris, musician Chris Daughtry and supermodel Heidi Klum, when the show presents its first-ever Celebrity Week to ring in the new year.  The special week of shows airs Monday, Jan. 2 - Friday, Jan. 6 (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network.  

THE PRICE IS RIGHT Celebrity Week features the stars playing with contestants, with the celebrities' winnings going to their favorite charities.  Snoop, McCarthy, Harris, Daughtry and Klum each participate in six of the show's popular games, as they help contestants vie for spots in the Showcase. Each celeb also gets to spin the famous wheel for charity and plan special showcases full of their own personal favorite prizes.

"It was a lot of fun to watch these celebs play our iconic games," said Mike Richards, Executive Producer.  "Each one had their own unique strategy to win. Let's just say Snoop knows more about the price of grocery items than you might think!"
 
Celebrity Week:
Monday, January 2 -- Snoop Dogg playing for Snoop Youth Football League
Tuesday, January 3 -- Jenny McCarthy playing for Generation Rescue
Wednesday, January 4 -- Neil Patrick Harris playing for The Noreen Fraser
Foundation
Thursday, January 5 -- Chris Daughtry playing for Alzheimer's Association
Friday, January 6 -- Heidi Klum playing for Unicef
 
THE PRICE IS RIGHT, the longest-running game show in television history, is hosted by Drew Carey.  Produced by FremantleMedia North America, THE PRICE IS RIGHT is broadcast weekdays (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network.  The show premiered on CBS, on September 4, 1972, and is currently celebrating its 40th season on the air.