TLC Announces New Series SAY YES TO THE DRESS: ATLANTA

Popular Series SAY YES TO THE DRESS Returns for a Fifth Season on Friday, April 23

As TLC's hit series SAY YES TO THE DRESS makes its highly anticipated return with a new season in April, the network has announced that it will build on the successful franchise with the series launch of SAY YES TO THE DRESS: ATLANTA in July. The network has ordered 12 half-hour episodes.

"SAY YES TO THE DRESS has become a signature Friday night show for us," states Nancy Daniels, SVP of Production and Development, TLC. "We're excited to be able to expand this successful franchise into a very different market with its own unique characters. Just as viewers fell in love with the brides and staff at Kleinfeld, the everyday happenings at Bridals by Lori gives a southern twist to this already familiar and extremely popular format."

Set in one of the largest and busiest bridal salons in the south - Bridals by Lori - SAY YES TO THE DRESS: ATLANTA takes viewers behind the scenes as each particular and strong-willed bride sets out to find her perfect wedding dress.  These southern belles keep the staff on their toes in order to ensure they get exactly what they want for their important day. With high expectations, southern brides are well-informed on their favorite bridal designers and expect each of the consultants to be on top of their game. Bridals by Lori is celebrating its 30th anniversary this year and sees roughly 10,000 brides annually.

Fan-favorite SAY YES TO THE DRESS, which is taped inside the iconic Kleinfeld bridal salon in New York, also returns with all new episodes on Friday, April 23 at 10pm ET/PT. From Goth brides and beauty queens, to mother/daughter altercations, Season 5 continues to feature brides with an array of dramatic and entertaining back stories.  Consultants even lend a helping hand this season as one bride-to-be gets a surprising proposal in the dressing room. To top it off, there's also a healthy dose of friendly competition between the consultants.