Telemundo Leads As Fastest-Growing Spanish Language Broadcast Network In 2009

Network Secures #2 Spot among Spanish-Language Broadcast Networks

Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, today announced its final ratings results for 2009. According to Nielsen Media Research data, Telemundo was the fastest-growing Spanish television broadcast network for 2009 in total day with a +14% growth among Adults 18-49 and up 15% among Adults 18-34. Telemundo secures its #2 position, outperforming Telefutura, among Adults 18-49 and Adults 18-34 during Monday through Sunday primetime, late fringe and total day by double-digits and by triple-digits during weekday early fringe.

Telemundo boasted double-digit growth during Monday through Sunday prime with a +10% increase in Adults 18-49 and +12% in Adults 18-34 over last year. The network finished the year with a 27% share of the Spanish language television audience for total day among Adults 18-49 and Adults 18-34, +3 share points versus 2008. The network's early fringe programming ended 2009 with a 32% share of the Spanish language Adult 18-49 audience, an increase of +4 share points, and a 30% share among Adults 18-34, +5 share points over 2008.

INSIGHTS

In 2009, Telemundo aired two of the highest rated novelas in the network's history, the #1 rated Sin Senos No Hay Paraiso and the #2 rated El Cartel. El Rostro de Analia, Mas Sabe el Diablo and Los Victorinos also delivered strong ratings in 2009, ranking among the top fifteen novelas in the network's history. With the help of Dona Barbara and Mas Sabe el Diablo, Telemundo revitalized the 8PM hour, which increased +54% in Adults 18-49 (679,000 vs. 440,000) and improved nine share points (22% vs. 13%) compared to 2008.


SPORTS

Telemundo broadcast six of the top 10 and 12 of the top 20 primetime sporting events on Spanish-language broadcast television in 2009. Rumbo al Mundial continued to shatter records in 2009, with Rumbo al Mundial: Mexico vs. Honduras on September 9, 2009 becoming Telemundo's highest rated telecast in the history of the network with an average of 3.4 million Adults 18-49. Over the course of the year, Rumbo al Mundial reached 19 million total viewers (Persons 2+), including 11 million Adults 18-49 in 2009 -- a 30% increase over Rumbo's reach in 2008 (14.6 million P2+, 8.5 million A18-49).
On average, Rumbo delivered 2.1 million Adults 18-49 with each game throughout 2009, growing +59% over 2008 (1.3 million Adults 18-49 on average).

SPECIALS

Premios Billboard set a new record in 2009, delivering the best ever performance over the course of its eleven-year run on the network among Adults 18-49, Adults 18-34, Women 18-49, Men 18-49, Men 18-34 and Persons 2+. This year's show reached 5.5 million unique viewers (Persons 2+) during the telecast

DIGITAL MEDIA

Traffic to Telemundo.com grew +31% in unique users since its launch in January 2009, while page views were up an astounding +170% and video streams increased +28%. Total usage minutes for November 2009 were 74MM minutes on the site, up a remarkable +186% since January.

Since the launch of Telemundo Station Group's "A La Mano" mobile initiative in 2007, five additional markets have been added, bringing the program to ten markets in total. Overall, the yearly average page views have increased by +72% vs. 2007, a 1,654,048 growth in page views. The 2009 yearly average page views have increased by +23% vs. 2008, a 736,581 increase in page views.

Holamun2.com, the online home of mun2, also registered tremendous year over year growth, seeing a +50% increase in unique users and +76% in total usage when compared with 2008.

mun2

In 2009, mun2 grew its national distribution by +27% from last year, reaching 33.3 million U.S. households. The network grew +6% in Monday through Sunday prime over last year among Adults 18-34. mun2 continues to be the network with the highest share of young adult Hispanics in the space, with 64% of audience against its key competitor in Monday through Sunday prime.

mun2 saw significant audience growth in the fourth quarter of 2009 (4Q 2009). When compared with 4Q 2008, mun2 experienced growth of +8% in Persons 12-34, +13% in Adults 18-34 and +29% in Adults 18-49.

mun2 proved to be the leader of Mexican Regional Content in 2009, with its key property Reventon reaching a record-breaking average audience of 153,000 Adults 18-34.

For the first time in network history, mun2 broadcast a live sporting event simultaneously with Telemundo. mun2 aired Rumbo al Mundial: Mexico vs. USA in English on August 12, 2009, and the telecast delivered 150,000 Adults 18-34 - the highest average in network history in the time period.