WE tv'S New Original Competition Series "MOST POPULAR" Hosted by Graham Norton Premieres With A Special Bridal Episode Sunday, July 19 At 10P/9C

Do You Judge A Book By Its Cover? Is There A Secret To Being Popular? Is It The Things You Wear?  Or The Things You Say?

Then Airs On Its Regularly Scheduled Night Beginning Thursday, July 23 At 10P/9C

Are first impressions lasting impressions?  Scientists say it takes less than five seconds for us to form a strong, long-lasting opinion about someone you've never met.  This summer, WE tv's all new competition show, MOST POPULAR, hosted by irreverent British personality, Graham Norton, will test an audience of 100 women on snap-judgments that could cost one of seven contestants a cash prize of $10,000. The addictive competition show kicks off with a special bridal episode on Sunday, July 19 at 10p/9c that features brides from the sixth season of WE tv's hit signature series, Bridezillas.  MOST POPULAR, a WE tv original series consisting of six one-hour episodes, moves to its regular timeslot, Thursdays at 10p/9c on July 23.

In each episode of MOST POPULAR the action begins when seven female contestants are placed on display to immediately be judged.  Based entirely on first impressions, the first contestant is sent packing before anyone says a word.  With each round, the audience, under Norton's guidance, continues to do-away with one contestant after another as more information is provided. Digging into the contestants' love lives, home lives and life choices, the show presents eyewitness accounts of their darker sides from interviews with close confidants and much more. Everything from their clothing choices to their triumphs and tragedies will shape the studio audience's opinion. 'Adored' in round two could change to 'kicked off' in round four with just one shocking revelation.  In the end the two women left standing will go head to head in a final polygraph verified debate, with the audience casting their last vote for the woman they like best.  With each vote being worth $100 dollars, the contestant who receives the most votes wins and is bestowed the title of "Most Popular" and collects the cash grand prize.

Contestants participating in the special bridal episode of MOST POPULAR on July 19 are either newlyweds or soon to be married. To add a bit of spice to the competition, some of the wildest brides from the sixth season of WE tv's Bridezillas will enter the competition for a chance to win the cash grand prize.  Special guests include: the temperamental Valerie, who refused to let her husband have a bachelor party; Kelli, who remained celibate for more than 2 years before getting married; and Misty, whose husband picked out her bridesmaid dresses and her nailpolish color!  Does their Bridezilla behavior continue after their big day?  Have you already begun judging them?  You'll learn if you're a good judge of character each week on MOST POPULAR!

For WE tv, Steve Cheskin, Executive in Charge of Production; Joe Swift, Executive Producer.  MOST POPULAR is produced by The Incubator for WE tv. Simon Andreae and Jennifer Heftler are Executive Producers for The Incubator.