truTV Drives Home Auto Theft Messaging Thanks to BAIT CAR Sponsor Allstate

truTV is coming together with Allstate to increase awareness about auto theft prevention utilizing the original series BAIT CAR as a reach vehicle.  truTV will work together with Allstate and third-party resources to create auto theft prevention tips that will be featured throughout the season, as well as co-branded marketing tools to complement the overall message. The featured back-to-back episodes will air on truTV Aug. 24, 31 and Sept. 14 at 8 and 8:30 p.m. (ET).  
 
"This is an organic marketing alliance that will not only blend perfectly with messaging, but also communicate meaningful information to our viewers at home," said Katherine Johnson, senior vice president of Turner Entertainment promotions and marketing.
 
truTV will communicate Allstate messaging within the six featured episodes shot in Los Angeles.   truTV and Allstate will develop three 30-second custom vignettes highlighting auto theft prevention tips based on information supplied by third-party resources. The tips will be featured in an isolated commercial pod followed by Allstate commercial adjacency.   Allstate will also be featured in BAIT CAR episodes tune-ins and in-program graphics.
 
BAIT CAR is the popular series that shows what happens when real car thieves are caught in the act.    As stolen vehicles continue to be used in violent crimes including homicides and armed robberies, many cities have formed Auto Theft Task Forces.   Bait Cars - high-tech decoy cars, rigged with hidden cameras, microphones, and sophisticated radio tracking devices - are the tool of choice in the battle against auto theft.  BAIT CAR takes viewers inside these unique and exciting police sting operations from the moment the car is stolen, to its tracking and pursuit, to the final takedown.   Viewers will see the operation as it unfolds from inside the decoy car and from the perspective of the officers while they set up surveillance, track the stolen vehicle and arrest suspects.
 
Mark Wolper of The Wolper Organization serves as executive producer of BAIT CAR.  Under the leadership of David Wolper and Mark Wolper, The Wolper Organization has been responsible for the creation of more than 500 films and won more than 150 awards.  It's honors include two Oscars, 50 Emmys, seven Golden Globes and five Peabody Awards, as well as recognition and retrospectives from Le Festival De Cannes and other respected international film festivals.  Serving as executive producer with Wolper is Bill Paolantonio, who has a long history in reality and documentary television, particularly around law enforcement.
 
truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective.  Currently seen in 91 million U.S. households, the 17-year-old network is enjoying its best deliveries ever in key demographics.  truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience.  truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents..., Speeders and Forensic Files.  During the daytime, the channel features expert trial coverage under the name IN SESSION.